How to Find Out if Your Copywriter is Good
If you wish to use the internet to make money, you'll need a site. That site must be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's in your best interest to employ someone who is qualified to write the text for your website. A great copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Obviously, however, not every copywriter is the same as the next copywriter. Some of these copywriters have lots of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a breeze. These are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no web site, how can they tell you that they'll be able to help you with the one you are building? Examine the copy on this web site. If there are a number of errors, this is a bad sign.
How well do you react to the copy on the copywriter's web site? This goes beyond the simple discovering of grammatical and syntax mistakes. Does the site copy cause an emotional response as you go over it? Are you feeling warmly toward the writer? Does the copy make you want to keep reading and discover more about person behind the words? Does it make you feel like you want to hire that writer straightaway? Does website copy make you want to run for the hills? Does it make you furious? These are all really vital responses and they merit your attention.
Research the copywriter's background a bit. Seek reviews on third-party sites and forums. It's unlikely that you will obtain any terrible reviews on the writer's own website. You want to do a search for the writer's name to see if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Look closely at these testimonials. It is a good idea to ask the writer for references too. You must actually get a hold of each reference and ask click for more for an honest opinion about the copywriter from each person.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to request samples beyond the ones that are available on the site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing seems like a rewritten Wikipedia article, you need to find another copywriter.
There area lot of ways to figure out whether or not a copywriter is worth hiring. It is essential to do your homework and look beyond the writer for information pertaining to his/her reputation and character.